If you are an SEO agency in Sydney, then you have one simple goal: helping your customers gain more traffic or unique followers for their website every month. Many SEO agencies see this as a difficult task, especially since Google does its thing every year and updates the number of factors required to rank better on their search results page.
Thankfully, there are a few solid techniques that have stayed consistent over time and have proven to work, regardless of the changes in factors required to rank. In this article, we will go over some of the most important and actionable techniques for your SEO ranking in Sydney. Visit http://www.p1.com.au/ to know more about SEO techniques for your SEO agency in Sydney.
Get fresh keywords from forums like Quora and Reddit
Many people do not understand the power of forums like Quora and Reddit. While they are just regular forums where people ask questions and get responses, they are also powerful goldmines for keyword research. Fortunately, not so many people have tapped or are tapping into this goldmine, so you have an opportunity to get some of it for yourself.
Think about it, if you really want to find out the deep struggles of your customers, their pain points, and what they need to solve their problems, where would you go? Quick answer: you would go to whoever they complain to regularly. For many, these places are online communities and forums. Most people want to get good opinions from others who have some knowledge in the industry, and these forums are full of them. If you can break into this space, you will find a lot of questions that come up over and over again, and you can add them to your keywords.
The search function on these forums is very easy to use, so you will find it easy going through them. Also, on Reddit, there are subreddits or groups that talk about almost anything you are looking for, so you can niche down and find your target audience there easily.
Repurpose your old content
Don’t leave your old content the way you wrote it. Over time, knowledge gets more advanced, so articles about SEO from 2020 can contain a lot of stale information in 2021. Also, even if nothing has changed since the time you wrote the article, you can still find case studies and add them to the article, based on new experience acquired. For example, if you wrote an article about WordPress site-building in 2019, and someone reads it, takes your advice, and uses the information there to work on their own site, when you get that feedback, remember to go back to add it to your old content.
Even more than that, you can use that case study to create pdf content that will be linked in the article, so that people who visit your website and read the article can be convinced more about the power of your advice. It is a powerful marketing psychology tool that uses the principle of authority and consensus, and you will get more readers for your content it. Also, Google will reward you bountifully.
Get Quality Backlinks for your website
A good way to prove to Google that you are an authority in your industry is by getting good, top sites to link back to your pages. To do this, you don’t have to pay. You can guest blog on authority sites with plenty of readers every month, and place a link to your website in your author’s bio. When people read your article and are fascinated, they can click the link and visit your website. These backlinks show Google that your site is not dormant and that you are a hub of good information. That way, Google will reward your site with better rankings and more views.
Having good outbound links is also a good technique for SEO in Sydney, as Google has the technology to figure out if your articles have good outbound links or not. Good outbound links should be done to authority sites in your field, and it allows more people to read and find out more information about a topic. Google will help you boost your SEO if you do this right.
Publish Longform Content
Nowadays, long-form content is the way to go. Longform content makes your readers stay longer on your website and Google takes note of this and uses it to reward you adequately. It actually makes sense when you think about it: Longform content contains more information than other types of content, so your readers are more likely to find what they are looking for, and even with the reducing attention span, if you can get people hooked on your page, they are going to spend time reading about whatever you write.
One factor is important though: You must make your writing interesting and up to date. Use keywords gotten from your research on forums like Quora and Reddit to spice up your content, have a strong headline, have good links that provide more information, and use other forms of media like photos, GIFs, videos, etc. to pass across the message in the article. If you don’t have solid content that will make your readers stay glued to your website, your content will be dead on arrival as no one wants to read lengthy content filled with lots of boring and irrelevant words.
Aim to write at least 1000 words or more on content.
Conclusion
Remember that SEO is a part of digital marketing, which is just a form of marketing. At its very core, marketing is about understanding the behavior of your target audience and using tools and techniques to increase your chances of getting your message in front of them and making sure this message resonates properly with them.
This means your focus should be on finding out what your audience wants, where they are, and giving them what they want using their language. When you have clearly defined these main points, then you can use these actionable SEO techniques to boost your SEO in Sydney or wherever your business is located.